タイトル |
著作者等 |
出版元 |
刊行年月 |
プロダクトマネジメント : 新製品開発のための戦略的マーケティング
|
G.L.アーバン ほか著 ; 林広茂 ほか訳 |
プレジデント社
|
1989.4 |
Conjoint analysis : the pioneering years
|
volume editor, V. "Seenu" Srinivasan ; contributors, John R. Hauser, Vithala R. Rao |
Sage
|
2017 |
Conjoint analysis : applications
|
volume editor, Vithala R. Rao ; contributors, John R. Hauser, Min Ding, Howard R. Moskowitz |
Sage
|
2017 |
From Little's Law to marketing science : essays in honor of John D.C. Little
|
John R. Hauser and Glen L. Urban, editors |
MIT Press
|
c2016 |
Research, development, and engineering metrics
|
John R. Hauser |
Marketing Science Institute
|
c1997 |
Metrics to value R&D : an annotated bibliography : special report
|
John R. Hauser |
Marketing Science Institute
|
1996 |
Integrating mechanisms for marketing and R & D : commentary
|
Abbie Griffin and John R. Hauser |
Marketing Science Institute
|
c1994 |
Design and marketing of new products
|
Glen L. Urban, John R. Hauser |
Prentice-Hall
|
c1993 |
Design and marketing of new products
|
Glen L. Urban, John R. Hauser |
Prentice Hall International
|
c1993 |