The rhetorical power of popular culture : considering mediated texts

Deanna D. Sellnow

This introductory textbook introduces students to rhetorical theory and criticism through studying the persuasive potential of today's "texts" in popular culture. Each chapter introduces students to a particular rhetorical theory (e.g., narrative, dramatistic, Marxist, feminist), explores examples from popular culture that relate to the theory, and demonstrates how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Sample student essays in every chapter apply the critical approach of each chapter to a popular culture text to demonstrate rhetorical criticism in practice. Deanna Sellnow offers a step-by-step introduction that makes rhetorical theory and criticism accessible, relevant, and meaningful to students by focusing on the powerful roles that TV programs, advertisements, music, comics, and movies play in influencing our behaviors and beliefs.

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  • 1. What is Popular Culture and Why Study It? 2. Expanding the Rhetorical Tradition 3. A Narrative Perspective 4. A Dramatistic Perspective 5. A Symbolic Convergence Perspective 6. A Neo-Marxist Perspective 7. Feminist Perspectives 8. A Music Perspective: The Illusion of Life 9. Visual Perspectives 10. Media-Centered Perspectives Appendix. Writing a Popular Culture Rhetorical Essay

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書名 The rhetorical power of popular culture : considering mediated texts
著作者等 Sellnow Dr. Deanna D.
Sellnow Deanna D.
出版元 Sage
刊行年月 c2014
版表示 2nd ed
ページ数 xviii, 289 p.
大きさ 23 cm
ISBN 9781452229959
NCID BB14097602
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言語 英語
出版国 アメリカ合衆国