Events management : an international approach

Nicole Ferdinand & Paul J. Kitchin

Events Management: An International Approach provides students with the knowledge and skills needed to pursue a career in Events Management and to pass an Events Management course with flying colours. Covering key issues such as fundraising, sponsorship and globalization, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across the UK, Europe, Asia, Australia and the Middle East. Key features include: - Comprehensive coverage of all the most common types of events - An international approach, drawing on a wide range of cases from around the world - Extensive pedagogical features such as Diary of an Event Manager - A companion website offering a full Instructor's Manual, PowerPoint slides, additional case studies and links to SAGE journal articles This book is essential reading for all undergraduate and postgraduate students studying Events Management.

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  • Foreword - Stephen Page PART ONE: INTRODUCING AN INTERNATIONAL APPROACH TO EVENTS MANAGEMENT Events in Our Changing World - Nicole Ferdinand & Stephen J. Shaw The International Events Environment - Nicole Ferdinand & Simone Wesner PART TWO: INTERNATIONAL EVENTS MANAGEMENT IN PRACTICE Event Design - Nazia Ali Event Project Management - Nigel L. Williams Building an Events Team - Bruce Johnson Event Marketing - Rumen Gechev Financing Events - Paul J. Kitchin Risk Management - Brent W. Ritchie and Sacha Reid Event Evaluation - Jo-anne Tull PART THREE: CONTEMPORARY ISSUES IN INTERNATIONAL EVENTS MANAGEMENT Sustainability and the Events Industry - Elena Cavagnaro, Albert Postma and Thomas Neese Ambush Marketing: Immoral or Innovative? - Marc Mazodier The Internationalization of Sport Events and Leagues - Paul J. Kitchin The Role of Events in the Hospitality Sector - Ioannis Pantelidis The Development of the Corporate Events Sector - Ivna Reic PART FOUR: EXTENDED CASE STUDIES Sleeping Through the Static - Stephen Henderson The Exportation of Event Expertise: Taking Best Practise to International Markets in the MICE sector - Sarah Edwards and Liander Taylor The Marketing Strategy for the 13th IAAF Indoor World Athletics Championships 2010 in Doha: Creating a Value Constellation - Tariq Saed Al-Abdulla, Maher N. Safi and Alain Ferrand Events Operations: The London City Airport's Fundraising Day - Polly Larner

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書名 Events management : an international approach
著作者等 Ferdinand Ms Nicole
Kitchin Mr. Paul James
Kitchin Paul J.
Ferdinand Nicole
出版元 Sage
刊行年月 2012
ページ数 xi, 364 p.
大きさ 24 cm
ISBN 9780857022417
NCID BB1032494X
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言語 英語
出版国 イギリス