We first : how brands and consumers use social media to build a better world

Simon Mainwaring

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies.

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[目次]

  • PROLOGUE Transforming the Engine of Capitalism Redefining Self-Interest from Me First to We First The Future of Profit is Purpose Creating Sustainable Capitalism in Five Ways Instilling We First Values into Capitalism Why the World Needs a Responsible Private Sector How Brands Build Their Business and a Better World How Consumers Build Responsible Brands and a Better World How Contributory Consumption Creates Sustainable Social Change The Global Brand Initiative: The Future of the Private Sector Epilogue Endnotes

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この本の情報

書名 We first : how brands and consumers use social media to build a better world
著作者等 Mainwaring Simon
出版元 Palgrave Macmillan
刊行年月 2011
ページ数 vi, 250 p.
大きさ 25 cm
ISBN 9780230110267
NCID BB06241146
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言語 英語
出版国 イギリス
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