Pricing perspectives : marketing and management implications of new theories and applications

edited by Sandra Rothenberger and Florian Siems

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tools and techniques, and a focus on smarter buyers. The implementation of value based pricing strategies that occurred in the last few years are indicative of these changes. This book highlights many of the new perspectives and developments in pricing, including an important need to sell more value to the customer with the price. It explores pricing strategies and tactics from both theoretical and applied contexts, with a substantial focus on the creation, communication, capture and sustainability of value through pricing. The socio-demographic and psychological aspects of the consumer's price acceptance behaviour are also studied in depth.

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[目次]

  • PART I: HISTORICAL AND NEW PRICING PERSPECTIVES Putting pricing experience in perspective: A satirical view from Victorian America
  • A. C. Holden Reflections and emerging perspectives on the strategic implications of a multi-dimensional pricing environment
  • H. Estelami PART II: VALUE BASED PRICING Does being good pay off? An application of the negativity bias to consumers' price response to social product information
  • D. C. Moosmayer Reference points beyond price -- fairness effects in customer choices
  • C. Mathies Price sensitivity for green power in electricity markets: results from a conjoint analysis and a representative survey in Switzerland
  • J. Hari, N. Karathanasis and S. Burri PART III: EFFICIENCY THROUGH PRICE TRANSPARENCY Exploring the role of information and confidence in price fairness judgments
  • S. Rothenberger, D. Grewal and G. Iyer Price transparency on the Internet - Requirements of revenue management for the development of an online strategy in the hospitality industry
  • R. Egger and I. Walters PART IV: SECTORAL PRICING Revenue Management and its application within the hospitality industry: History and future development
  • M. B. Baltazar The link between transfer pricing in accounting and marketing
  • C. Mitter and F. Siems

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この本の情報

書名 Pricing perspectives : marketing and management implications of new theories and applications
著作者等 Rothenberger Dr. Sandra
Siems Dr. Florian
Siems Florian
Rothenberger Sandra
出版元 Palgrave Macmillan
刊行年月 2008
ページ数 xv, 230 p.
大きさ 23 cm
ISBN 9780230207226
NCID BA88202160
※クリックでCiNii Booksを表示
言語 英語
出版国 アメリカ合衆国
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