Mission and money : understanding the university

Burton A. Weisbrod, Jeffrey P. Ballou, Evelyn D. Asch

Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This 2008 book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy.

「Nielsen BookData」より

Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This 2008 book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy.

「Nielsen BookData」より

[目次]

  • 1. An introduction to the higher education industry
  • 2. The higher education business and the business of higher education - now and then
  • 3. Is higher education becoming increasingly competitive?
  • 4. The two-good framework: how and why schools are alike and different
  • 5. Tuition, price discrimination, and financial aid
  • 6. The place of donations in the higher education industry
  • 7. Endowments: financing the mission
  • 8. Generating revenue from research and patents
  • 9. Other ways to generate revenue - wherever it may be found: lobbying, distance education, and the world market
  • 10. Advertising, branding, and reputation
  • 11. Are public and nonprofit schools 'businesslike'? Cost-consciousness and the choice between higher-cost and lower-cost faculty
  • 12. Not quite an ivory tower: schools compete by collaboration
  • 13. Intercollegiate athletics: money or mission
  • 14. Mission or money: what do colleges want from their athletic coaches and presidents?
  • 15. Concluding remarks: what are the public policy issues?

「Nielsen BookData」より

[目次]

  • 1. An introduction to the higher education industry
  • 2. The higher education business and the business of higher education - now and then
  • 3. Is higher education becoming increasingly competitive?
  • 4. The two-good framework: how and why schools are alike and different
  • 5. Tuition, price discrimination, and financial aid
  • 6. The place of donations in the higher education industry
  • 7. Endowments: financing the mission
  • 8. Generating revenue from research and patents
  • 9. Other ways to generate revenue - wherever it may be found: lobbying, distance education, and the world market
  • 10. Advertising, branding, and reputation
  • 11. Are public and nonprofit schools 'businesslike'? Cost-consciousness and the choice between higher-cost and lower-cost faculty
  • 12. Not quite an ivory tower: schools compete by collaboration
  • 13. Intercollegiate athletics: money or mission
  • 14. Mission or money: what do colleges want from their athletic coaches and presidents?
  • 15. Concluding remarks: what are the public policy issues?

「Nielsen BookData」より

この本の情報

書名 Mission and money : understanding the university
著作者等 Weisbrod, Burton Allen
Asch Evelyn D.
Asch Evelyn Diane
Ballou Jeffrey P.
出版元 Cambridge University Press
刊行年月 2008
ページ数 xv, 339 p.
大きさ 24 cm
ISBN 9780521735742
9780521515108
NCID BA87542458
※クリックでCiNii Booksを表示
言語 英語
出版国 イギリス
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