Building, leading, and managing strategic alliances : how to work effectively and profitably with partner companies

Fred A. Kuglin with Jeff Hook

<p> "Changes in the world economic climate have fundamentally altered not only the way products are created, but also the way businesses form and thrive. Large organizations once grew by swallowing whole the smaller companies with which they worked. Now, growth for both large and small companies is fostered and nurtured by strategic alliances. <p> This timely book illustrates five types of strategic alliances and how to structure them to achieve the goals of the component companies. Drawing from industries such as communications, healthcare, appliances, and defense, the book covers: <p> * How to determine the right type of alliance, and structure it to meet each company's stated goals <p> * Sharing knowledge and building inter-company teams <p> * Successfully ending an alliance <p> Filled with sample legal documents and agreements, frameworks and guidelines, the book is an essential resource for companies considering strategic alliances."

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この本の情報

書名 Building, leading, and managing strategic alliances : how to work effectively and profitably with partner companies
著作者等 Hook Jeff
Kuglin Fred A.
出版元 AMACOM
刊行年月 c2002
ページ数 xiii, 272 p.
大きさ 24 cm
ISBN 0814406831
NCID BA67951691
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言語 英語
出版国 アメリカ合衆国
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