Festival and events management : an international arts and culture perspective

edited by Ian Yeoman ... [et al.]

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

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[目次]

  • Foreword by Peter Irvine, Director of Unique Events, Edinburgh Section one - Festivals, events and the cultural experience: Arts, leisure & cultural concepts (Ali-Knight, Robertson)
  • An overview of events management (Jones, Morgan, Salem)
  • Festivals, events & the destination (Derret)
  • Section two - Managing the arts, culture and leisure experience: Event design and management (James and Brown)
  • Visitor management for festival and events (Yeoman, Robertson, McMahon-Beattie)
  • Service quality and managing your people (Drummond and Anderson)
  • The implications and process of using IT within events organisations (Knox) Section three - Marketing, revenue and retail operations: Events and detination dynamic (Robertson, Wardrop)
  • Marketing information for the events industry (Wood)
  • Merchandising and Retail (Doyle)
  • Festival and events catering operations (Fields, Stansbie)
  • Principles and applications in ticketing and reservations management (Beaven, Laws) Section four - Policies and strategies of art and leisure event management
  • Politics, public policy and the destination (Hall, Rusher)
  • Events management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald)
  • The economics and evaluation of festival and events (Carlsen)
  • A strategic approach for the use of sponsorship in the events industry (Masterman)
  • The behavioural aspects of financial management (Raj)
  • Risk and decision making in event management (Laybourn) Section five - Case studies and contemporary issues of arts and leisure festivals and events: Social and environmental impacts - attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge)
  • Wine tourism events (Novelli)
  • Edinburgh's winter festivals (Wardrop, Robertson)
  • Sponsorship, funding and strategic function - Carling festival and V-festival (Raj, Walters)
  • The Anglesey Sea symposium (Matthews)
  • A critical examination of Sydney's 2000 Olympic Games (Waitt)
  • Index

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この本の情報

書名 Festival and events management : an international arts and culture perspective
著作者等 Yeoman, Ian
Ali-Knight, Jane (School of Marketing and Tourism, Napier University, Edinburgh)
Drummond, Siobhan (Senior Lecturer in Tourism, University of Paisley, Scotland)
McMahon-Beattie, Una (School of Hospitality, Tourism and Consumer Studies, University of Ulster)
Robertson, Martin (School of Marketing and Tourism, Napier University, Edinburgh)
出版元 Elsevier/Butterworth-Heinemann
刊行年月 2004
ページ数 xxi, 418 p.
大きさ 24 cm
ISBN 075065872X
NCID BA65711041
※クリックでCiNii Booksを表示
言語 英語
出版国 オランダ
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