The economics of business strategy

edited by John Kay

This authoritative collection of the most important published articles on the economic basis of business strategy includes articles that illustrate the origins of familiar concepts in business strategy - the experience curve, the portfolio matrix, and the "five forces". It also presents the foundations of the modern resource based theory of strategy.

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[目次]

  • Introduction
  • the competitive environment
  • the capabilities of firms
  • the resource based theory of strategy
  • the firm as a nexus of contracts
  • corporate strategy and diversification
  • corporate strategy and corporate finance
  • competitive strategy.

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この本の情報

書名 The economics of business strategy
著作者等 Kay, J. A.
Kay John
シリーズ名 An Elgar reference collection
The international library of critical writings in economics
出版元 E. Elgar
刊行年月 c2003
ページ数 xix, 736 p.
大きさ 25 cm
ISBN 1858980062
NCID BA63610655
※クリックでCiNii Booksを表示
言語 英語
出版国 イギリス
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