Competitive advantage : creating and sustaining superior performance : with a new introduction

Michael E. Porter

COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.

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この本の情報

書名 Competitive advantage : creating and sustaining superior performance : with a new introduction
著作者等 Porter, Michael E
出版元 Free Press
刊行年月 c1998
版表示 New ed
ページ数 xxiv, 557 p.
大きさ 24 cm
ISBN 9780684841465
NCID BA35805452
※クリックでCiNii Booksを表示
言語 英語
出版国 アメリカ合衆国
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