One stop marketing  cloth ~ pbk.

Jonathan Trivers

How to find - and keep - your essential core customers? With the increasing number of factory outlets, price clubs, and megastores in today's marketplace, how can small business owners effectively compete for customers? In this practical, straightforward new book, Jonathan Trivers, a marketing professional who has counseled over 1,400 entrepreneurs and small businesses, offers a complete guide to creating and implementing a marketing plan designed to help Main Street retailers - like you - successfully compete against the "big guns". Based on 12 marketing principles, "One Stop Marketing" shows you how to identify and keep essential core customers by recognizing their needs and responding to changes in their buying habits. With practical tips, invaluable advice, and real-world examples from actual businesses, here's where you'll find: keys to narrowing your product assortment; steps for increasing the value of your products and services; tips on keeping your customer happy long after the sale; methods for promoting to your core customer; and, special "Getting Down to Business" sections that help you determine how to apply each marketing principle to your store.

「Nielsen BookData」より

How to find - and keep - your essential core customers? With the increasing number of factory outlets, price clubs, and megastores in today's marketplace, how can small business owners effectively compete for customers? In this practical, straightforward new book, Jonathan Trivers, a marketing professional who has counseled over 1,400 entrepreneurs and small businesses, offers a complete guide to creating and implementing a marketing plan designed to help Main Street retailers - like you - successfully compete against the "big guns". Based on 12 marketing principles, "One Stop Marketing" shows you how to identify and keep essential core customers by recognizing their needs and responding to changes in their buying habits. With practical tips, invaluable advice, and real-world examples from actual businesses, here's where you'll find: keys to narrowing your product assortment; steps for increasing the value of your products and services; tips on keeping your customer happy long after the sale; methods for promoting to your core customer; and, special "Getting Down to Business" sections that help you determine how to apply each marketing principle to your store.

「Nielsen BookData」より

[目次]

  • MARKETING. The Quiet Revolution: The Changing Customer. The Loud Revolution: The Changing Retailer. The Smart Marketing Definition. What Marketing Is Not. Your Marketing Know-How. MARKETING PRINCIPLES. The 12 Retail Marketing Principles That Work. A Marketing Success Story. FINDING CUSTOMERS. Finding Customers: The Three Steps. Markets: Understanding Your Different Customers. Segmenting Markets: Finding Your Core Customers. Building Markets and Creating Benefits. KEEPING CUSTOMERS. Keeping Customers: Three Best Ways. Avoid at All Costs: Delusions of Adequacy. Don't be Overserviced. Act Direct, Be Direct. Index.

「Nielsen BookData」より

[目次]

  • MARKETING. The Quiet Revolution: The Changing Customer. The Loud Revolution: The Changing Retailer. The Smart Marketing Definition. What Marketing Is Not. Your Marketing Know-How. MARKETING PRINCIPLES. The 12 Retail Marketing Principles That Work. A Marketing Success Story. FINDING CUSTOMERS. Finding Customers: The Three Steps. Markets: Understanding Your Different Customers. Segmenting Markets: Finding Your Core Customers. Building Markets and Creating Benefits. KEEPING CUSTOMERS. Keeping Customers: Three Best Ways. Avoid at All Costs: Delusions of Adequacy. Don't be Overserviced. Act Direct, Be Direct. Index.

「Nielsen BookData」より

この本の情報

書名 One stop marketing
著作者等 Trivers Jonathan
シリーズ名 Wiley small business editions
巻冊次 cloth
pbk.
出版元 J. Wiley
刊行年月 c1996
ページ数 xv, 282 p.
大きさ 23 cm
ISBN 0471133329
0471133310
NCID BA29163973
※クリックでCiNii Booksを表示
言語 英語
出版国 アメリカ合衆国
この本を: 
このエントリーをはてなブックマークに追加

このページを印刷

外部サイトで検索

この本と繋がる本を検索

ウィキペディアから連想