Pricing : policies and procedures

Nessim Hanna and H. Robert Dodge

New in paperback! Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and the establishment of a sustainable and successful market position. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximising the long-term profitability of the firm within the constraints of cost structure and the market place.

「Nielsen BookData」より

New in paperback! Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and the establishment of a sustainable and successful market position. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximising the long-term profitability of the firm within the constraints of cost structure and the market place.

「Nielsen BookData」より

[目次]

  • The Nature of the Pricing Process - Market Interpretations of Price - Pricing from the Standpoint of Economic Theory - The Role of Costs in Pricing - Cost-Oriented Pricing - Demand and Competition Oriented Pricing - Pricing Decisions by Manufacturers - Product Line Pricing - Pricing Over the Product Life Cycle - Geographic Pricing Practices - Retail Pricing - Pricing and the Legal Issues - The Pricing of Services - Pricing During Inflationary and Shortage Conditions - Pricing in International Markets

「Nielsen BookData」より

[目次]

  • The Nature of the Pricing Process - Market Interpretations of Price - Pricing from the Standpoint of Economic Theory - The Role of Costs in Pricing - Cost-Oriented Pricing - Demand and Competition Oriented Pricing - Pricing Decisions by Manufacturers - Product Line Pricing - Pricing Over the Product Life Cycle - Geographic Pricing Practices - Retail Pricing - Pricing and the Legal Issues - The Pricing of Services - Pricing During Inflationary and Shortage Conditions - Pricing in International Markets

「Nielsen BookData」より

この本の情報

書名 Pricing : policies and procedures
著作者等 Dodge, H. Robert
Hanna, Nessim
Dodge Robert
出版元 Macmillan
刊行年月 1995
ページ数 xii, 216 p.
大きさ 23 cm
ISBN 0333694139
033361125X
NCID BA24385468
※クリックでCiNii Booksを表示
言語 英語
出版国 イギリス
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