The visible word : experimental typography and modern art, 1909-1923

Johanna Drucker

Early in this century, Futurist and Dada artists developed innovative uses of typography that blurred the boundaries between visual art and literature. In "The Visible Word", Johanna Drucker shows how later art criticism has distorted our understanding of such works. She argues that Futurist, Dadaist and Cubist artists emphasized materiality as the heart of their experimental approach to both visual and poetic forms of representation; by mid-century, however, the tenets of New Criticism and High Modernism had polarized the visual and the literary. Drucker suggests a methodology closer to the actual practices of the early avant-garde artists, based on a rereading of their critical and theoretical writings. After reviewing theories of signification, the production of meaning, and materiality, she analyzes the work of four poets active in the typographic experimentation of the 1910s and 1920s: Ilia Zdanevich; Filippo Marinetti; Guillaume Apollinaire; and Tristan Tzara.

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  • Acknowledgments Introduction: Background Parameters, and Terminology 1: Semiotics, Materiality and Typographic Practice 2: Visual and Literary Materiality in Modern Art 3: Experimental Typography as a Modern Art Practice Marinetti: Materiality and Sensation: Mechanical Synaesthesia Apollinaire: Figuring the Vernacular Zdanevich: Inachievable Essentialism and Zaum Typography Tzara: Advertising Language of Commodity Culture 4: Critical History: The Demise of Typographic Experiment Notes Bibliography Index

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書名 The visible word : experimental typography and modern art, 1909-1923
著作者等 Drucker Johanna
出版元 University of Chicago Press
刊行年月 c1994
ページ数 viii, 298 p.
大きさ 24 cm
ISBN 0226165019
NCID BA23317597
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言語 英語
出版国 アメリカ合衆国