Marketing HRD within organizations : enhancing the visibility, effectiveness, and credibility of programs

Jerry W. Gilley, Steven A. Eggland

Boost the image of your HRD department and carve a solid niche in the organizational chart for your position. Discover how to: * Heighten the visibility of HRD* Earn employee commitment to your programs* Ensure that your programs are cost-effective and contribute to the bottom line This handy guide explains how to use a range of marketing tools including client research, cost/benefit analyses, and promotional techniques to implement a strategic HRD marketing plan.

「Nielsen BookData」より

[目次]

  • 1. Why HRD Professionals Must Be Marketing Oriented 2. Placing the Organization's Needs First: Meeting Expectations for HRD 3. Generating Interest and Participation in Training 4. Initiating a Strategic Marketing Plan for HRD: The First Steps 5. Market Research and Segmentation: Offering the Right Program at the Right Time 6. Setting Program Prioroties and Allocating Limited Sources 7. Weighing the Costs and Benefits of Proposed Programs 8. Raising the Visibility of HRD Within the Organization 9. Communicating the Values and Benefits of HRD Persuasively 10. Putting Plans into Action: Sixteen Steps for Marketing HRD Successfully.

「Nielsen BookData」より

この本の情報

書名 Marketing HRD within organizations : enhancing the visibility, effectiveness, and credibility of programs
著作者等 Eggland, Steven A.
Gilley, Jerry W.
シリーズ名 The Jossey-Bass management series
出版元 Jossey-Bass
刊行年月 c1992
版表示 1st ed
ページ数 xviii, 242 p.
大きさ 24 cm
ISBN 1555424023
NCID BA17043114
※クリックでCiNii Booksを表示
言語 英語
出版国 アメリカ合衆国
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