Understanding Disney : the manufacture of fantasy

Janet Wasko

Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults? In this major new book, Janet Wasko examines the processes by which the Disney company -- one of the largest media and entertainment corporations in the world -- manufactures the fantasies which enthrall millions. She analyses the historical expansion of the Disney empire, examines the content of Disneya s classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time. This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies and will appeal to a wide readership.

「Nielsen BookData」より

[目次]

  • Preface. Acknowledgements. Chapter 1: Introducing the Disney Universe. Chapter 2: Disney History(ies). Chapter 3: The Disney Empire. Chapter 4: Corporate Disney in Action. Chapter 5: Analyzing the World According to Disney. Chapter 6: Dissecting Disneya s Worlds. Chapter 7: Disney and the World: The Study of Disney Audiences. Chapter 8: Living Happily Ever After?. Notes. Index

「Nielsen BookData」より

この本の情報

書名 Understanding Disney : the manufacture of fantasy
著作者等 Wasko, Janet
出版元 Polity
刊行年月 2001
ページ数 ix, 261 p.
大きさ 24 cm
ISBN 0745614841
0745614833
NCID BA5100610X
※クリックでCiNii Booksを表示
言語 英語
出版国 イギリス
この本を: 
このエントリーをはてなブックマークに追加

このページを印刷

外部サイトで検索

この本と繋がる本を検索

ウィキペディアから連想