Corporate Foresight : Towards a Maturity Model for the Future Orientation of a Firm

By (author) Rohrbeck, Rene

Have you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 case studies in multinational companies such as Siemens, Volkwagen, General Electric, Philips and Deutsche Telekom. Rene Rohrbeck proposes a Maturity Model to assess how prepared a company is to respond to external (disruptive) change. He uses data from 107 interviews with board members, corporate strategists, innovation managers, and corporate foresight professionals to present and discuss best practices. Using illustrations to show the complex interaction of corporate foresight with other units such as innovation and strategic management, Rene Rohrbeck provides the reader with rich insights on how to make an organization agile and reactive towards change. For scholars this book proposes multiple hypotheses and frameworks for future research.

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[目次]

  • Introduction.- Literature Review.- Research Design.- The Maturity Model of Corporate Foresight.- Best-practices in corporate foresight.- Discussion and Conclusion.- References.-Appendix.

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この本の情報

書名 Corporate Foresight : Towards a Maturity Model for the Future Orientation of a Firm
著作者等 Rohrbeck, Rene
書名別名 Towards a Maturity Model for the Future Orientation of a Firm
シリーズ名 Contributions to Management Science
出版元 Physica-Verlag GmbH & Co
刊行年月 2010.11.11
ページ数 243p
大きさ H234 x W156
ISBN 9783790826258
言語 英語
出版国 ドイツ
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