Leading pharmaceutical innovation : trends and drivers for growth in the pharmaceutical industry

Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

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[目次]

  • Innovation: Key to Success in the Pharmaceutical Industry.- The Industry Challenge: Do You Really Want to Be in This Business?.- The Science and Technology Challenge: How to Find New Drugs.- The Pipeline Management Challenge: How to Organize Innovation.- The Internationalization Challenge: Where to Get Access to Innovation.- Management Answers to Pharmaceutical R&D Challenges.- Future Directions and Trends.

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この本の情報

書名 Leading pharmaceutical innovation : trends and drivers for growth in the pharmaceutical industry
著作者等 Gassmann, Oliver
Reepmeyer, Gerrit
Zedtwitz, Maximilian von
出版元 Springer
刊行年月 c2008
版表示 2nd ed
ページ数 xv, 186 p.
大きさ 24 cm
ISBN 9783540776352
NCID BA86480129
※クリックでCiNii Booksを表示
言語 英語
出版国 ドイツ
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