Apple confidential 2.0 : the definitive history of the world's most colorful company

Owen W. Linzmayer

Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.

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[目次]

  • The genesus of Apple Woz's wanderings The Apple III fiasco Code names uncovered Millionaire mania The strangest bedfellow of all Fron Xerox, with love The making of Mac Mac insiders The greatest commercial that almost never aired The mac meets the press Mac models timeline Why 1985 wasn't like 1984 Telecom troubles The rise & fall of John Sculley Windows: What went wrong The fallen Apple What Jobs did NeXT The Pixar phenomenon The Star Trek saga From Diesel to doctor The clone quandary The doctors strong medicine TheCopland crisis Happily ever Apple

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この本の情報

書名 Apple confidential 2.0 : the definitive history of the world's most colorful company
著作者等 Linzmayer, Owen W
出版元 No Starch Press
刊行年月 c2004
版表示 2 Rev ed
ページ数 x, 323 p.
大きさ 24 cm
ISBN 9781593270100
NCID BA83571523
※クリックでCiNii Booksを表示
言語 英語
出版国 アメリカ合衆国
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