Asian Brand Strategy : How Asia Builds Strong Brands

By (author) Roll, Martin

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

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[目次]

  • Introduction Branding - The driver of a successful business strategy Transforming the way we understand Asian cultures and consumers Asian country branding Celebrity branding in Asia Asian brand strategy Successful Asian brand cases Aspiring Asian brand cases 10 steps to build an Asian brand Asian brands towards 2020 - A new confidence in the boardroom Conclusion Appendix - Brand Valuation

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この本の情報

書名 Asian Brand Strategy : How Asia Builds Strong Brands
著作者等 Roll, Martin
書名別名 How Asia Builds Strong Brands
出版元 Palgrave Macmillan
刊行年月 2005.10.17
ページ数 272p
ISBN 9780230513068
言語 英語
出版国 イギリス
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