Persuasive signs : the semiotics of advertising

by Ron Beasley, Marcel Danesi

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

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この本の情報

書名 Persuasive signs : the semiotics of advertising
著作者等 Danesi, Marcel
Beasley Ron
シリーズ名 Approaches to applied semiotics
出版元 Mouton de Gruyter
刊行年月 2002
ページ数 xi, 193 p.
大きさ 23 cm
ISBN 3110173409
3110173417
NCID BA59823404
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言語 英語
出版国 ドイツ
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