Strategy is destiny : how strategy-making shapes a company's future

Robert A. Burgelman

In three decades, Intel changed its core business in three major, trend-setting ways. A less nimble company would have been ruined attempting even one of these shifts, but Intel remains an industry leader. How? Through strategy, says Robert Burgelman, who argues here that a theoretical framework for business does work. He shows managers everywhere how to follow Intel's successful example to gain their own competitive edge. Burgelman has studed every step in Intel's progress since its inception, uniting strategic and organisational theories to discover exactly how winning strategies work and evolve. In STRATEGY IS DESTINY, he isolates the five forces that govern strategic evolution, the four stages of strategic challenges, and then shows how to manage them all. With revealing information about one of the most unique companies ever, this is essential reading for any manager who desires to overcome new business challenges,while maintaining flexibility and connection with today's market demands.

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この本の情報

書名 Strategy is destiny : how strategy-making shapes a company's future
著作者等 Burgelman, Robert A
Burgelman Robert
出版元 Free Press
刊行年月 c2002
ページ数 xxi, 436 p.
大きさ 25 cm
ISBN 0684855542
NCID BA56715799
※クリックでCiNii Booksを表示
言語 英語
出版国 アメリカ合衆国
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