Revolution at the checkout counter

Stephen A. Brown

The Universal Product Code (UPC), a small rectangle of black and white bars, adorns virtually every retail item we purchase. Yet 25 years ago, the UPC was a mere kernel of an idea shared by a small cadre of manufacturing and chain store executives. Here Stephen Brown, the legal counsel of those executives, traces its origin and evolution. The development of the UPC illustrates the process of setting industry standards without government intervention and shows how systems of complementary technologies evolve. The economic consequences of the UPC are investigated in an introduction by John T. Dunlop and Jan Rivkin.

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  • The ad hoc committee
  • the symbol selection subcommittee
  • public policy
  • distribution codes, Inc.
  • symbol technical advisory committee (STC)
  • UPCC - in its own
  • electronic data interchange (EDI)
  • beyond retail
  • coupons - quid pro quo? spreading the Word
  • formal challenges
  • UCC - a broader vision. Appendices: giants of the revolution
  • The Board of Governors of Uniform Code Council, Inc.
  • the U.P.C. symbol.

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書名 Revolution at the checkout counter
著作者等 Brown, Stephen Allen
Dunlop John T.
Rivkin Jan
Brown Steven A.
シリーズ名 Wertheim publications in industrial relations
出版元 Harvard University Press
刊行年月 1997
ページ数 xvii, 313 p.
大きさ 25 cm
ISBN 0674767209
NCID BA34337723
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言語 英語
出版国 アメリカ合衆国