Storytelling in organizations : why storytelling is transforming 21st century organizations and management

John Seely Brown ... [et al]

This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The tone of the book is also unique. The engagingly personal and idiosyncratic tone comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. Reading it is as stimulating as spending an evening with Larry Prusak or John Seely Brown. The prose is probing, playful, provocative, insightful and sometime profound. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly text. Interviews will all the authors done in 2004 add a new dimension to the material, allowing the authors to reflect on their ideas and clarify points or highlight ideas that may have changed or deepened over time.

「Nielsen BookData」より


  • 1. How We Got into Storytelling
  • 2. Storytelling in Organizations: Larry Prusak
  • 3. Narrative as a Knowledge Medium: John Seely Brown
  • 4. Storytelling to Ignite Change: Steve Denning
  • 5. Storytelling in Making Educational Videos: Katalina Groh
  • 6. The Prospects for Narrative and Storytelling: Steve Denning

「Nielsen BookData」より


書名 Storytelling in organizations : why storytelling is transforming 21st century organizations and management
著作者等 Brown, J. S.
Brown John Seely
Groh Katalina
Prusak Laurence
Denning Stephen
出版元 Elsevier Butterworth-Heinemann
刊行年月 c2005
ページ数 xiii, 192 p.
大きさ 23 cm
ISBN 0750678208
NCID BA70655041
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言語 英語
出版国 アメリカ合衆国