A number of disparate but interconnected forces such as deregulation and globalisation, rapid advances in communications technology and the rise in the power of the consumer and civil society have now combined to bring corporate responsibility to prominence in many corporate boardrooms. In this information age, the ramifications of not addressing best practice in environment, workplace, marketplace and community could range from bad press coverage to complete market exclusion. These are perilous times for the social construct of modern capitalism. In today's society successful companies will increasingly be those that recognise that they have responsibilities to a range of stakeholders that go beyond compliance with the law. If in the past the focus was on enhancing shareholder value, now it is on engaging stakeholders for long-term value creation. This does not mean that shareholders are not important, or that profitability is not vital to business success, but that in order to survive and be profitable a company must engage with a range of stakeholders whose views may vary greatly.
If in the past corporate social responsibility was simply seen as profitability plus compliance plus philanthropy, now responsible corporate citizenship means companies being more aware of and understanding the societies in which they operate. This means senior executives and managers being able to deal with a wide range of issues including greater accountability, human rights abuses, sustainability strategies, corporate governance codes, workplace ethics, stakeholder consultation and management. The aim and scope of Perspectives on Corporate Citizenship is to help capture and distil these and other emerging trends in terms of content, context and processes, in one concise volume. With contributions from the creme de la creme of leading thinkers from around the world, Perspectives on Corporate Citizenship is essential reading for students, scholars and all serious thinkers on one of the most critical issues of our time.
Foreword Professor Dr Andre Habisch, Catholic University of Eichstaett and Managing Director, Center for Corporate Citizenship Introduction Jorg Andriof, Corporate Citizenship Unit, Warwick Business School, UK Part 1: Evolution, context and concepts of corporate citizenship 1. Integrity and mindfulness: foundations of corporate citizenship Sandra Waddock, Boston College, Carroll School of Management, USA 2. Corporate citizenship: evolution and interpretation Duane Windsor, Rice University, USA 3. Corporate citizenship: rethinking business beyond corporate social responsibility David Birch, Corporate Citizenship Research Unit, Deakin University, Australia 4. Global corporate citizenship in a dot.com world: the role of organisational identity James E. Post and Shawn L. Berman, Boston University, USA 5. Theorising business citizenship Donna J. Wood, University of Pittsburgh, USA, and Jeanne M. Logsdon, University of New Mexico, USA 6. Business citizenship outside and inside organisations: an emergent synthesis of corporate responsibility and employee citizenship Diane Swanson and Brian P. Niehoff, Kansas State University, USA Part 2: Governance and leadership of corporate citizens 7. Corporate citizenship as an ethic of care: corporate values, codes of ethics and global governance Michel Dion, Universite de Sherbrooke, Canada 8. The moral leader: essential for successful corporate citizenship Archie B. Carroll, University of Georgia, USA 9. How Australia's top 500 companies are becoming corporate citizens Mark Glazebrook, Corporate Citizenship Research Unit, Deakin University, Australia 10. When multinational corporations act as governments: the Mobil corporation experience Alejo Jose G. Sison, Institute for Enterprise and Humanism, University of Navarre, Spain 11. The world's business: the United Nations and the globalisation of corporate citizenship Jonathan Cohen, United Nations Association of the USA Part 3: Stakeholder engagement and social accountability 12. Partnership alchemy: engagement, innovation and governance Simon Zadek, Institute of Social and Ethical AccountAbility, UK 13. Patterns of stakeholder partnership building Jorg Andriof, Corporate Citizenship Unit, Warwick Business School, UK 14. A comparative study of stakeholder engagement approaches in social auditing Simon S. Gao, Napier University Business School, UK, and Jane J. Zhang, Glasgow Caledonian University, UK 15. Corporate citizenship: What gets recorded? What gets rewarded? Kimberly S. Davenport, BellSouth Corporation, USA, and Patsy Lewellyn, University of South Carolina Aiken, USA 16. Processes in social and ethical accountability: external reporting mechanisms Leigh Holland, De Montfort University, UK, and Jane Gibbon, Newcastle Business School, University of Northumbria, UK Bibliography