Outside money : soft money and issue advocacy in the 1998 congressional elections

edited by David B. Magleby

What do you do if you're running for office and all of a sudden, a flood of campaign attack ads inundates you from sources unknown, unregulated, and with seemingly unlimited funding? Even supportive ads from such sources of "outside money" can be problematic, as several Republican congressional candidates discovered the hard way during the "Operation Breakout" party soft money campaign against President Clinton during the 1998 election. Outside Money describes the nature and effect of such phenomena using information based on field research in 16 competitive congressional races, elite interviews with candidates and funders, and a network of campaign consultants and professional staffers. Offering the first systematic examination of the full range of campaign communications by interest groups (from direct mail to Internet) along with its analysis of soft money strategies and effects, Outside Money illustrates the shift to the "ground war" by parties and groups in 1998 and the relative success of issue-oriented Democratic strategies compared to character attacks by the Republicans. Election year 2000 is certain to contribute its own chapter to this story of the power of outside money in campaigns, and the challenge to electoral democracy it poses.

「Nielsen BookData」より

What do you do if youOre running for office and all of a sudden, a flood of campaign attack ads inundates you from sources unknown, unregulated, and with seemingly unlimited funding? Even supportive ads from such sources of Ooutside moneyO can be problematic, as several Republican congressional candidates discovered the hard way during the OOperation BreakoutO party soft money campaign against President Clinton during the 1998 election. Outside Money describes the nature and effect of such phenomena using information based on field research in 16 competitive congressional races, elite interviews with candidates and funders, and a network of campaign consultants and professional staffers. Offering the first systematic examination of the full range of campaign communications by interest groups (from direct mail to Internet) along with its analysis of soft money strategies and effects, Outside Money illustrates the shift to the Oground warO by parties and groups in 1998 and the relative success of issue-oriented Democratic strategies compared to character attacks by the Republicans. Election year 2000 is certain to contribute its own chapter to this story of the power of outside money in campaigns, and the challenge to electoral democracy it poses.

「Nielsen BookData」より

[目次]

  • Chapter 1 The Expanded Role of Interest Groups and Political Parties Chapter 2 The Surge in Party Money Chapter 3 Interest Group Election Ads Chapter 4 Outside Money and the Ground War in 1998 Chapter 5 The Kansas 3rd District House Race Chapter 6 The South Carolina Senate Race Chapter 7 The Nevada Senate Race Chapter 8 The New Mexico 3rd District House Race Chapter 9 The Connecticut 5th District House Race Chapter 10 The Utah 2nd District House Race Chapter 11 The Kentucky Senate and 6th District House Races Chapter 12 Inplications

「Nielsen BookData」より

[目次]

  • Chapter 1 The Expanded Role of Interest Groups and Political Parties Chapter 2 The Surge in Party Money Chapter 3 Interest Group Election Ads Chapter 4 Outside Money and the Ground War in 1998 Chapter 5 The Kansas 3rd District House Race Chapter 6 The South Carolina Senate Race Chapter 7 The Nevada Senate Race Chapter 8 The New Mexico 3rd District House Race Chapter 9 The Connecticut 5th District House Race Chapter 10 The Utah 2nd District House Race Chapter 11 The Kentucky Senate and 6th District House Races Chapter 12 Inplications

「Nielsen BookData」より

この本の情報

書名 Outside money : soft money and issue advocacy in the 1998 congressional elections
著作者等 Magleby, David B.
出版元 Rowman & Littlefield Publishers
刊行年月 2000
ページ数 xi, 243 p.
大きさ 23 cm
ISBN 0742500438
074250042X
NCID BA46983554
※クリックでCiNii Booksを表示
言語 英語
出版国 アメリカ合衆国
この本を: 
このエントリーをはてなブックマークに追加

このページを印刷

外部サイトで検索

この本と繋がる本を検索

ウィキペディアから連想