How are the new electronic technologies transforming business worldwide and what strategies must business develop to meet the challenges of this transformation? Economist, writer and communications executive Maurice Estabrooks provides a readable survey of how businesses are using microchips, computers and telecommunications to reshape the entire world of work - its cultures, organisation and economic systems. It provides evidence of the emergence of artificially intelligent, cybernetic, network-based entities that are creating new linkages that will affect the way businesses create and implement their corporate survival and growth strategies in the future. Drawing on the work of economic theorist Joseph Schumpter, Estabrooks shows how Schumpeterian dynamics have played a key role in the breakup of AT&T and the Bell System, and in the deregulation of telecommunications, broadcasting, banking, finance and other economically critical industries.
What has emerged, he maintains, is an increasingly integrated, global information - and software-based services economy, optical fibres, satellites and wireless communications systems have already made possible the development of electronic superhighways, but in doing so they have initiated a massive redistribution of economic power and wealth throughout the world, the implications of which are only now being understood. Historical, analytical, descriptive, Estabrook's book should speak not only to academics and others who observe world transformations from relatively theoretical perspectives, but also to corporate and other executives whose organisations, and certainly their personal work lives, will be changed drammatically by the developments he describes in practical day-to-day situations.