Strategic communications management : making public relations work

Jon White, Laura Mazur

Provides a 'toolkit' of techniques for effective management of public relations.

「Nielsen BookData」より


  • Part 1 Public relations and communications management: public relations management
  • public relations - contributions to strategic planning and management decision-making
  • options for the management of public relations
  • public relations programme and human resources management
  • budgeting, control and evaluation. Part 2 Special areas of practice: media relations
  • marketing communications
  • internal communications
  • public affairs
  • crisis management. Part 3 Managing relationships: customers and suppliers
  • investors relations
  • the community
  • pressure and interest groups. Part 4 Issues in the practice: ethical and legal issues
  • the future of public relations.

「Nielsen BookData」より


書名 Strategic communications management : making public relations work
著作者等 Mazur, Laura
White, Jon
シリーズ名 The EIU series
出版元 Economist Intelligence Unit;Addison-Wesley Pub.
刊行年月 c1995
ページ数 xvi, 277 p.
大きさ 24 cm
ISBN 0201593769
NCID BA24506187
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言語 英語
出版国 イギリス