Managing service companies : strategies for success

Ken Irons

Service companies now account for a very large portion of the world's economic activity, and finding a formula for managing them successfully, for profit, has become an enormous challenge. This book illustrates how a number of international companies have achieved service success. It incudes a survey of 30 companies and shows the relationship of their culture to their success, together with 19 detailed case studies with in-depth insight from international organisations.

「Nielsen BookData」より


  • What is a service?
  • service cultures
  • cultures with a competitive edge
  • the customer as focus
  • service strategy
  • pricing and quality
  • developing leadership
  • making it happen
  • improving service
  • maintaining momentum.

「Nielsen BookData」より


書名 Managing service companies : strategies for success
著作者等 Economist Intelligence Unit
Irons, Ken
シリーズ名 The EIU series
出版元 Addison-Wesley
刊行年月 c1994
ページ数 xxvi, 268 p.
大きさ 24 cm
ISBN 0201624265
NCID BA21624471
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言語 英語
出版国 イギリス