Drop shipping as a marketing function : a handbook of methods and policies

Nicholas T. Scheel

<p>This practical handbook offers indepth coverage of the role of drop shipping in today's marketplace. The book analyzes carefully the advantages and disadvantages of this process from the perspectives of the many different users and providers of drop ship services. Useful, practical information is given, from packaging to storage costs. Forms of direct response advertising are also analyzed, such as mail order advertising techniques. <p>The fundamental drop shipping relationship between manufacturers and middlemen is examined and applied to the diverse needs of the importer, distributor, wholesaler, retailer, and in particular, the mail order direct marketer. The types of industrial and consumer goods that are or should be drop shipped are listed, and the reader is provided with methods for contacting U.S. drop shippers. "Drop Shipping as a Marketing Function," with its focus on both analysis and practical application, is invaluable as a guide for anyone implementing or expanding the use of drop shipping as a marketing function.

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この本の情報

書名 Drop shipping as a marketing function : a handbook of methods and policies
著作者等 Scheel, Nicholas T.
書名別名 Drop shipping
出版元 Quorum Books
刊行年月 1990
ページ数 x, 185 p.
大きさ 24 cm
ISBN 0899305326
NCID BA11365468
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言語 英語
出版国 アメリカ合衆国
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