Competitive intelligence in the computer age

Carolyn M. Vella and John J. McGonagle, Jr

Competitive intelligence uses public sources to obtain valuable information on competition and competitors. By using competitive intelligence aggressively and intelligently, corporations can obtain information on potential acquisition targets, markets, key personnel, the probable emergence of new products, or the financial strength or contracts of a competing firm. An absolutely indispensable playbook for anyone who has to compete during the information explosion. "Martin Sikora, Editor, Mergers and Acquisitions" Competitive intelligence uses public sources to obtain valuable information on competition and competitors. In an open society such as our own, businesses place a great deal of information in the public domain. By using competitive intelligence aggressively and intelligently, corporations can obtain information on potential acquisition targets, markets, key personnel, the probable emergence of new products, or the financial strength or contracts of a competing firm. In fact, the authors contend that as much as 90 percent of the information required to decide on a course of litigation, acquisitions, expansion, new product introduction, or financing, is available through competitive intelligence.

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この本の情報

書名 Competitive intelligence in the computer age
著作者等 McGonagle, John J.
Vella, Carolyn M.
出版元 Quorum Books
刊行年月 1987
ページ数 xv, 189 p.
大きさ 22 cm
ISBN 089930169X
NCID BA03479042
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言語 英語
出版国 アメリカ合衆国
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