Models for innovation diffusion

Vijay Mahajan, Robert A. Peterson

Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

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  • Basic Concepts The Fundamental Diffusion Model Flexible Diffusion Models Extensions and Refinements Illustrative Applications Status and Outlook

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書名 Models for innovation diffusion
著作者等 Mahajan, Vijay
Peterson Robert A.
シリーズ名 Sage university papers series
出版元 Sage
刊行年月 c1985
ページ数 87 p.
大きさ 22 cm
ISBN 0803921365
NCID BA01423706
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言語 英語
出版国 アメリカ合衆国