Marketing megaworks : the top 150 books and articles

Larry M. Robinson and Roy D. Adler ; foreword by Paul E. Green

With this comprehensive annotated bibliography, the reader can discover the most important works on any one topic in marketing and review their contents within a matter of minutes. Using the selection technique of citation analysis, which tabulates the number of times a particular work is referred to in scholarly literature, the authors have chosen 150 books and articles that have had the greatest impact on the discipline of marketing. They also include Journal of Marketing award-winning articles from 1977 to 1983, as well as Alpha Kappa Psi award winners and other classic books and articles. Each citation contains a description of content, a review of major conclusions, and a list of other works directly related to the entry.

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この本の情報

書名 Marketing megaworks : the top 150 books and articles
著作者等 Adler, Roy D.
Robinson, Larry M.
Adler R.D.
Robinson L.M.
出版元 Praeger
刊行年月 1987
版表示 annotated ed
ページ数 viii, 211 p.
大きさ 25 cm
ISBN 0275923185
NCID BA01294680
※クリックでCiNii Booksを表示
言語 英語
出版国 アメリカ合衆国
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