Questionnaires : design and use

by Doug R. Berdie, John F. Anderson, Marsha A. Niebuhr

The second edition of Questionnaires: Design and Use has been greatly expanded from the original edition (1974), which has become a standard reference and training text for people using survey research techniques. It is a complete source of information on questionnaires for lay persons and professionals-an authoritative discussion of issues combining a review of previous writings with the authors' 15 years of professional experience with questionnaires. Covered are such topics as how to choose between mail surveys and interviews, designing a study using questionnaires, questionnaire format, how to write questions, discussion of response rates, and brief recommendations on analyzing data from questionnaires. A highlight of the book is the fully annotated bibliography containing 494 sources of important work related to survey research conducted over the past 50 years, with a table of contents organized by topic. Extensively illustrated, this book is a must for people in business, marketing, psychology, education, journalism, sociology, health care, government, and all other areas where questionnaires are used.

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この本の情報

書名 Questionnaires : design and use
著作者等 Anderson, John F.
Berdie, Douglas R.
Niebuhr, Marsha A.
出版元 Scarecrow Press
刊行年月 1986
版表示 2nd ed
ページ数 xii, 330 p.
大きさ 23 cm
ISBN 0810818841
NCID BA01071416
※クリックでCiNii Booksを表示
言語 英語
出版国 アメリカ合衆国
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