Marketing in Japan series  No.11

[目次]

• Table of Contents
• INTRODUCTION
• A. A Note on Methodology / 1
• B. Objectives of the Study / 1
• C. Product Definition / 1
• I. EXECUTIVE SUMMARY / 2
• II. MARKET TRENDS
• A. Market Magnitude and Trends / 3
• B. Import Market and Trends / 6
• III. COMPETITIVE POSITION OF ASEAN PRODUCTS
• A. Imports from ASEAN Countries / 11
• B. Imports from Other Major Foreign Countries / 13
• C. Evaluation and Outlook for ASEAN Products / 15
• IV. MARKET REQUIREMENTS AND CONSUMER CHARACTERISTICS / 17
• V. STRUCTURE OF DISTRIBUTION SYSTEM
• A. General Structure of the Market and Distribution Channels / 19
• B. Profile of Manufacturers / 20
• C. Profile of Wholesalers / 23
• D. Profile of Importers / 24
• E. Profile of Retail Outlets / 25
• VI. MARKETING PRACTICES
• A. Import Tariffs and Other Levies / 27
• B. Technical Requirements and Legal Regulations / 28
• C. Pricing Mechanism / 29
• D. Other Trade and Marketing Practices / 30
• VII. RECOMMENDATIONS / 32
• APPENDICES
• A. List of Major Trade,Industrial and Professional Organizations / 35
• B. List of Potential Importers / 36

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