Zig zag : the surprising path to greater creativity

Keith Sawyer

A science-backed method to maximize creative potential in any sphere of life With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively. This science-backed, step-by step method can maximize our creative potential in any sphere of life. Offers a proven method for developing new ideas and creative problem-solving no matter what your profession Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.

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  • Introduction: Choosing Creativity 1 Step One ASK: How the Right Questions Lead to the Most Novel Answers 19 Find the Question Search the Space Transform the Problem Step Two LEARN: How to Prepare Your Mind for Constant Creativity 49 Practice Deliberately Master Your Domain Learn Forever Balance Specialty with Generality Step Three LOOK: How to Be Aware of the Answers All Around You 73 Use Fresh Eyes Grab New Sights and Cool Sounds Render It Visible Step Four PLAY: How to Free Your Mind to Imagine Possible Worlds 101 Visualize Relax Find the Right Box Be a Beginner Step Five THINK: How to Have Way More Ideas Than You'll Ever Need 129 Ideate Transform Schedule Step Six FUSE: How to Combine Ideas in Surprising NewWays 153 Force-Fuse Make Analogies Do a People Mash-Up Step Seven CHOOSE: How to Pick the Best Ideas and Then Make Them Even Better 173 Know What You're Looking For Host an Idea Competition Look Past the Good Edit, Revise, Improve Step Eight MAKE: How Getting Your Ideas Out into the World Drives Creativity Forward 195 Draw It See It Build It Make It Concrete Reflect on It Conclusion 215 Appendix A: Outline of All of the Steps, Practices, and Techniques 229 Appendix B: The Research Behind the Eight Steps 237 References 243 Acknowledgments 261 About the Author 263 Index 265

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書名 Zig zag : the surprising path to greater creativity
著作者等 Sawyer, R. Keith
Sawyer Keith
出版元 Jossey-Bass, a Wiley brand
刊行年月 c2013
ページ数 vii, 275 p.
大きさ 24 cm
ISBN 9781118297704
NCID BB18650550
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言語 英語
出版国 アメリカ合衆国