Branded Spaces : Experience Enactments and Entanglements

Edited by Sonnenburg, Stephan; Edited by Baker, Laura

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.

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  • Places and Possibilities.- Facts and Figures.- Senses and Sensualities.- Stories and Situations.- Critiques and Consequences.

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書名 Branded Spaces : Experience Enactments and Entanglements
著作者等 Baker, Laura
Sonnenburg, Stephan
書名別名 Experience Enactments and Entanglements
シリーズ名 Management - Culture - Interpretation
出版元 Springer Fachmedien Wiesbaden
刊行年月 2013.02.26
ページ数 286p
大きさ H210 x W148
ISBN 9783658015602
言語 英語
出版国 ドイツ