Ethics in consumer choice : an empirical analysis based on the example of coffee

Nina Langen ; foreword by Monika Hartmann

This dissertation elaborates differences and similarities of forms of ethical behaviour in general and analyses whether German consumers differentiate between different types of ethical behaviour in particular. The thesis is characterised by its intensive combination of theoretical and empirical research. It furthermore contributes to the literature as the method triangulation applied in the different surveys reveals previously unknown relationships between different kinds of ethical behaviour, such as ethical consumption and charitable giving, as well as between different forms of ethical products. Choice experiment, latent class analysis, information display matrix and item-based attitude assessment allowed the comparison of stated and revealed preferences as well as an analysis of the relevance of ethical product features within the context of different product and process attributes. The dissertation provides insights into a research field which is becoming more and more relevant and improves the understanding of consumers' assessment and the interdependencies of the possibilities of ethical behaviour. This allows the development of recommendations for consumer policy makers, business and NGOs concerned with the ethics of consumer choice as well as future research on ethical behaviour in general and ethical consumption in particular.

「Nielsen BookData」より

[目次]

  • Consumers' decision making.- Preference measurement.- Ethical consumption.- Fair Trade.- Charitable Giving.- Cause-related Marketing.

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この本の情報

書名 Ethics in consumer choice : an empirical analysis based on the example of coffee
著作者等 Hartmann, Monika
Langen Nina
シリーズ名 Research
出版元 Springer Gabler
刊行年月 2013
ページ数 xxiv, 344 p.
大きさ 21 cm
ISBN 9783658007584
NCID BB15414369
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言語 英語
出版国 ドイツ
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