Buried Treasure : Discovering and Implementing the Value of Corporate Social Responsibility

By (author) Wall, Caleb

With business under unprecedented pressure from a range of stakeholders to engage in corporate social responsibility (CSR), those working in dirty industries, developing countries and the extractive sector are finding themselves exposed to great strategic risks. Many of these companies are endeavouring to practise CSR and sustainability, but lack the knowledge to do so convincingly. Much of what has been published to date tells companies they must "do" CSR, without explaining how best to implement CSR-related policies and why this is very much in the corporate interest. Buried Treasure sets out in a series of case studies from different industries around the world a clear demonstration of how it is possible to create "shared value" for companies, communities and other stakeholders by putting CSR at the core of the business model. In implementing CSR, companies need to look beyond philanthropy, delving deeper to find the "buried treasure" of shared value creation. This is much more than finding the simple "win-win" solutions. It is about companies engaging seriously in the challenges they face in their operations and finding competitive advantage from working with stakeholders to solve these common problems. This is not easy - but where companies have done it well they have found new corporate opportunities and enhanced brand value. Buried Treasure presents a series of steps, each accompanied by an in-depth case study, to demonstrate how different companies have managed to uncover the value of CSR. They include: Anglo-American's "Zimele" programme of enterprise development in its coal and platinum mining areas in South Africa; Montana Exploradora, showing how community co-monitoring of the environment has helped build trust for a gold mine in Guatemala; Gildan, a leading sportswear manufacturer, demonstrating how garment manufacture in Honduras created meaningful local opportunities; Scandic Hotels, which has used environmental stewardship and "omtanke" to create comparative advantage in a competitive industry; and Turner Broadcasting, using corporate core competences in partnership with an NGO to leverage staff skills, enhancing public perception and staff retention. This short and accessible book will be an invaluable aid to managers and students searching for clear proof of the advantages of corporate social responsibility for business and its many stakeholders and for guidance in how to action best-practice policies.

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[目次]

  • Foreword Ola Ullsten, Chairman of the World Council for Corporate Governance
  • Former Prime Minister of Sweden 1. The opportunity of corporate responsibility Implementing corporate social responsibility Shared value and common values A brief history of corporate social responsibility Social and environmental challenges Opportunities for action Conclusions 2. Leverage your core competences CSR as good management Identifying your core competences Complementing your competences with CSR Case study: Anglo American - Zimele Conclusions 3. Collaborate based on common values Creating shared value through common values Charting towards collaboration Implementing collaboration Case study: AMAC and Montana Exploradora - Community consultation for environmental protection Conclusions 4. Operate locally - impact locally Beyond offshoring Creating local opportunities "Going local" Local social contribution Conclusion 5. Evolution to revolution Building on existing skills Managing evolution Encouraging revolution Case study: Scandic hotels and Omtanke Conclusions 6. Governments and the changing business climate Cooperation or coercion? Encouraging responsible investment Incentives for responsibility Case study: electrical waste policy in Norway Conclusions 7. Non-governmental organisations Who and what are NGOs? The NGO business model Strengths and weaknesses Strategies for success Case study: Turner Broadcasting Europe Conclusion 8. Creating shared value: the next steps Next steps Acronyms and abbreviations Endnotes References Index

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この本の情報

書名 Buried Treasure : Discovering and Implementing the Value of Corporate Social Responsibility
著作者等 Wall, Caleb
書名別名 Discovering and Implementing the Value of Corporate Social Responsibility
出版元 Greenleaf Publishing
刊行年月 2008.09.01
ページ数 178p
ISBN 9781909493766
言語 英語
出版国 イギリス
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