Strategic Sustainability : Why it Matters to Your Business and How to Make it Happen

By (author) McKay, Alexandra

In many businesses sustainability is one person's passion and responsibility. A large part of their job becomes selling sustainability to other people in the business. This book offers arguments, information and tactics will help that person get the buy-in they need to move sustainability forward in their business. Strategic Sustainability: * Sets out why sustainability matters to businesses - the benefits to you and your stakeholders * Shows how to identify the biggest issues, impacts and wins for your business * Helps you identify the resources you will need to put sustainability at the heart of your business * Outlines key reasons why businesses that are not multinationals should take action on sustainability, and how to do it * Looks in detail at how to integrate sustainability with business strategy and mission. Sustainability is of strategic importance to a business. This book makes an airtight case for why action is essential and how sustainability can help a business not only survive but thrive in competitive marketplaces.

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[目次]

  • Abstract About the author Contents Why sustainability matters to your business What is sustainability? For the sceptic Steps Benefits: Why sustainability matters - - Operationally - To your employees - To your customers - To your community - To your regulators - In your value chain Summary Identifying your material issues Draw a picture or take a walk Ask people Follow the money Risks Motivation What are your competitors doing? Standards Stop thinking about it and do something Identify resources External help Issues you may look at - and how to link them to your business Create a USP Resource efficiency - energy, water, waste Carbon and renewables Your product or service Human rights Supply chain Community Employees and labour issues How to make it happen Selling sustainability Before you start to the board to key resource holders to key actors to your staff Common arguments Won't this take a lot of time? Won't this cost a lot? Shouldn't we be focusing on the things that really matter? Conclusion Appendix A: Case study - Yearsley Group Appendix B: Building a business case Resources

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この本の情報

書名 Strategic Sustainability : Why it Matters to Your Business and How to Make it Happen
著作者等 McKay, Alexandra
書名別名 Why it Matters to Your Business and How to Make it Happen
出版元 Dō Sustainability
刊行年月 2013.05.27
ページ数 62p
ISBN 9781909293557
言語 英語
出版国 イギリス
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