Givenomics : How Giving Creates Sustainable Success for Companies, Customers and Communities

By (author) Morris, Richard

Are current business models part of the problem or part of the solution? Givenomics draws upon the experience of building a not for profit social enterprise called The Giving Machine from an idea into a successful venture that has already generated its first half a million free donations to date. In looking at the social impact, it was clear that there was something deeper at work in the way companies, customers and communities were being connected to make a positive difference for all. The result is Givenomics - a concept for those who want to see businesses as a force for good with new ways to engage their customer base, customer empowerment to support their communities and new ways for community organisations to gain and maintain vital support in a tough climate.

「Nielsen BookData」より

[目次]

  • Current Business Models are not Working Givenomics TheGivingMachine The Value of Networks is in their Connectivity It's a Tough Climate Out There The Rise of Personal Empowerment The Human Desire to Belong, Contribute and Thrive Givenomics for Customers Implementing Givenomics for a Business Givenomics for Charities and Schools What If ? Don't Wait, Get Involved

「Nielsen BookData」より

この本の情報

書名 Givenomics : How Giving Creates Sustainable Success for Companies, Customers and Communities
著作者等 Morris, Richard
書名別名 How Giving Creates Sustainable Success for Companies, Customers and Communities
出版元 Ecademy Press
刊行年月 2013.02.07
ページ数 184p
大きさ H203 x W127
ISBN 9781908746740
言語 英語
出版国 イギリス
この本を: 
このエントリーをはてなブックマークに追加

このページを印刷

外部サイトで検索

この本と繋がる本を検索

ウィキペディアから連想