The M Factor : Media Confidence for Business Leaders and Managers

By (author) Maddocks, Tom

The ability to communicate a clear message, and deal with questions from the media, is now a vital skill for almost any Chief Executive or senior manager. Yet many in the business world fear the media; instead of seeing an opportunity they seem to be much more worried that they will be misquoted, and think reporters' only aim is to catch them out. This highly practical, down-to-earth book reveals the secrets of how to understand the media mindset, know what journalists are looking for, give a good press or broadcast interview, deal with a crisis, and understand the impact of social media.

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[目次]

  • Foreword Introduction Chapter 1 Business benefits from smart use of the media Chapter 2 Understanding the media mindset Chapter 3 Seven big mistakes companies make when dealing with the media Chapter 4 The art of the soundbite: making your interview memorable Chapter 5 Defining your key messages Chapter 6 Style and tone Chapter 7 Dealing with difficult questions Chapter 8 Preparing to be great on television and radio Chapter 9 Being great on television and radio Chapter 10 Social media and online video Chapter 11 Six golden rules for dealing with a media crisis Chapter 12 Five action steps to achieve the M-factor What they say about the M-factor About the Author

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この本の情報

書名 The M Factor : Media Confidence for Business Leaders and Managers
著作者等 Maddocks, Tom
書名別名 Media Confidence for Business Leaders and Managers
出版元 Ecademy Press
刊行年月 2013.02.28
ページ数 192p
大きさ H216 x W140
ISBN 9781908746726
言語 英語
出版国 イギリス
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