Hurrah, you've published a book! Now all you need is some readers - other than your friends and relations. "But I'm a writer, not a salesman!" is the common cry of the new self-published author (from behind the boxes of books piled up in his spare bedroom). Not sure where to begin? This new handbook by an experienced writer and promoter will take you through all that you need to know to gain confidence and expertise in promoting your book. With abundant good humour and common-sense, it gives easy-to-follow instructions on everything from holding a local launch event to creating a worldwide author profile worldwide via the internet. This upbeat and supportive guide will be an invaluable addition to your writing reference library, to which you will return time and again. Whether you're new to the challenge of book promotion, or you just need some fresh ideas to shift your backlist, this new handbook will help you do what it says on the cover - SELL YOUR BOOKS!