Innovations in Magazine Media 2013 World Report : A Survey by the Innovation International Media Consulting Group for FIPP - The Worldwide Magazine Media Association

By (author) Senor, Juan; By (author) Wilpers, John; By (author) Giner, Juan Antonio; Edited by Llewellyn, Chris; Edited by Bland, Helen; Illustrated by Zarracina, Javier; Illustrated by Withey, Deborah

Innovations in Magazine Media 2013 World report covers everything from advertising innovation, content delivered via cereal boxes, social commerce, big and little data, a magazine published as a poster and one with a playable video game cover, to new skill sets for publishers and finally a publishing company launching a perfume line with the scent of paper. Co-published by Innovation International Media Consulting Group and FIPP the 2013 Report showcases new, dynamic and lucrative innovations in all aspects of magazine media.

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[目次]

  • INTRODUCTION NOTE FROM THE EDITORS PERSON OF THE YEAR: Roberto Civita. Abril Group ADVERTISING INNOVATION Magazine as a retailer Personalisation Most innovative ads DIGITAL NEWSSTANDS ECOMMERCE E-SINGLES FUTURE OF MAGAZINES MAGS MAKING A BUZZ Covered Conde Nast College of Fashion Mundo Estranho Wired and Marie Claire YPS South African Tourism Update MINING THE ARCHIVES PHABLETS JOURNALISM NEW SKILL SET ODD (FUN) STUFF SEO VS SMO SOCIAL MEDIA The new currency of like Social commerce Social image Making social media pay FROM DIGITS TO ATOMS CAMPAIGN JOURNALISM TABLETS APPS Appetising apps Monetising apps FUTURE OF PAPER VIDEO AND MAGAZINES HTML5 AND MAGAZINES ONLINE TO PRINT ABOUT INNOVATION ABOUT FIPP

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この本の情報

書名 Innovations in Magazine Media 2013 World Report : A Survey by the Innovation International Media Consulting Group for FIPP - The Worldwide Magazine Media Association
著作者等 Bland, Helen
Giner, Juan Antonio
Llewellyn, Chris
Wilpers, John
Withey, Deborah
Zarracina, Javier
Senor, Juan
書名別名 A Survey by the Innovation International Media Consulting Group for FIPP - The Worldwide Magazine Media Association
シリーズ名 Innovations in Magazine Media World Report
出版元 F.I.P.P.
刊行年月 2013.03.19
版表示 4 Rev ed
ページ数 132p
大きさ H297 x W170
ISBN 9781872274751
言語 英語
出版国 イギリス
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