Ultimate Guide to Pinterest for Business

By (author) Leland, Karen

With 4,000 percent growth in just six months, 17 million + users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for business owners and marketers like you ...if you know how to effectively use it. Karen Leland acquaints you with the newest social media kid on the block, covering: the ins and outs of signing up and getting started building boards that get noticed, drive traffic, and convert fans into customers creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies strategies for becoming a power Pinterest user and creating an enthusiastic following best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content Pinterest etiquette Learn to expand your business and brand's success -- one pin at a time.

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  • Acknowledgments xv PREFACE What Is Pinterest and Why Should You Care? xvii CHAPTER 1 On Your Mark, Get Set, Join 1 What Exactly Is a Pin? 2 What Information Does a Pin Contain? 4 Sign Me Up 4 A Tour of the Pinterest Interface 6 The Browsing Basics 9 CHAPTER 2 Create a Pinterest Profile That Rocks 11 Creating an Individual Profile 12 Creating a Business Profile 15 Update Your Profile Anytime 18 CHAPTER 3 Strategize First, Pin Second 21 Is Your Pinterest Mainly for Personal or Business Branding? 21 Who's Your Target Market? 23 What Are Your Marketing Goals? 27 CHAPTER 4 Build Boards That Are On Brand 29 14 Types of Business Boards Worth Creating 29 How to Create a Board 36 Naming Your Boards 37 Categorize Your Boards for Clarity 41 Go Solo or Invite Others to Play 42 Make Your Board Private 43 Describe Your Board 44 Basic Care and Feeding of Your Boards 44 CHAPTER 5 Become a Content Creator and Curator: Pinning and Repinning 47 What Should You Pin? 48 Seek and Ye Shall Find: Where to Get Great Pins 50 Shoot Your Own Images with a Smartphone 55 The Mechanics of Pinning 69 CHAPTER 6 Pin Etiquette and Optimization 63 Pin Purposefully 63 Add Descriptions 64 Pay Attention to Pin Placement 67 Consider Color Psychology When Pinning 68 Cross-Promote Your Pins with Other Social Media 69 Credit Original Sources 71 Respect Copyright 72 CHAPTER 7 Beyond Photos to Video, Podcasts, and Screencasting 75 Ten Types of Videos to Pin 75 Shoot Smart 81 Post Thoughtfully, Brand Carefully, and Track Results 83 Set Up Your Video to Drive Traffic Back to Your Site 85 Pin SlideShare Presentations 85 Pin Podcasts 86 CHAPTER 8 Make Your Website Pinterest Friendly 87 Give Every Page and Post a Featured Image 87 Meet Minimum Size Requirements 87 Add Text 88 Install the "Pin It" Button for Websites 88 Use a WordPress Plugin 90 Put Up a "Follow Me on Pinterest" Button 91 CHAPTER 9 Follow and Be Followed 93 Finding People and Brands to Follow 94 Building Up Your Pinterest Following 98 26,000 Followers in Three Days 102 CHAPTER 10 Engage with the Pinterest Community: Liking, Hashtags, Commenting, and Tagging 107 Liking 107 Hashtags 108 Commenting 109 Tagging 114 Engagement 2.0 114 Price Tags on Pins 117 Coupons 117 QR Codes 118 CHAPTER 11 Me, You, and We: Collaborative Pinning and Your Pinterest Strategy 121 Request Pins for a Specific Purpose 122 Do a Blitz Pinning Campaign 122 Hold a Pin Party 123 Share Resources, Ideas, and Opinions 124 Provide Content Guidelines 124 Join a Board 124 CHAPTER 12 Pinterest on the Go: Mobile 127 Navigating the Pinterest App 127 CHAPTER 13 Build Your Blog with Pinterest 131 Pinterest Inspires Content 131 Pinterest Can Drive New Readers to Your Blog 132 Cheat Sheet for Bloggers 134 Expand Your Blog Audience by Following Other Pinners 137 Create a Blog Think Tank 137 Network with Like-Minded Bloggers 138 Research the Hot Trends 138 Six Best Practices for Bloggers on Pinterest 138 CHAPTER 14 Your Profession on Pinterest: An A--Z Guide 141 Accountants 141 Actors and Other Performers 142 Architects and Interior Designers 143 Artists and Photographers 145 Authors 146 Coaches, Consultants, and Speakers 147 Contractors and Construction Companies 148 Dance, Theater, and Live Performance Companies 149 Doctors, Dentists, Therapists, and Medical Professionals 150 Filmmakers 151 Landscape Architects and Gardeners 153 Lawyers 153 Real Estate Agents 155 Retailers Online and Off 156 Teachers 157 Writers 158 Zoos 160 CHAPTER 15 Pin Your Way to New Work: Job Hunting and Client Acquisition 161 Create a Resume or Portfolio Board 161 Make a Mock Job Interview Video 162 Connect with Companies and Clients You Want to Work For 165 Plan out Your Pins 165 Pin with Panache 166 Maximize Your Descriptions 168 Keep Up with Career Experts 168 Put the Word Out 168 CHAPTER 16 Track Your Pinterest Performance 171 The Activity Tracker on Pinterest 171 Pinterest.com/source/yourURL 171 Google Analytics 172 PinReach 172 Curalate 172 Reachli 173 CHAPTER 17 In Conclusion: Your Parting Party Gifts, and What's Next? 175 Claim Your Pinterest Party Gifts Online 175 Please Stay in Touch 176 Connect with Me on Social Media 176 Pin This Book! 176 Rent My Brain(c) 176 Hire Me to Speak at Your Next Conference or Meeting 177 A Three-Step Process to Implement What You Have Learned 177 About the Author 179 Index 181

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書名 Ultimate Guide to Pinterest for Business
著作者等 Leland, Karen
シリーズ名 Ultimate Series
出版元 Entrepreneur Press
刊行年月 2013.05.30
ページ数 300p
大きさ H254 x W203
ISBN 9781599185088
言語 英語
出版国 アメリカ合衆国