By Invitation Only : How We Built Gilt and Changed the Way Millions Shop

By (author) Maybank, Alexis; By (author) Wilson, Alexandra Wilkis

Gilt, currently valued at more than $1 billion, was launched by Alexis Maybank, Alexandra Wilkis Wilson, and three colleagues in 2007. It is one of the most fascinating startups of recent years. And it all began with one bold idea: to bring sample sales online and change the way millions shop. As they write about the day Gilt.com went live: "We had created a Web site that could potentially change the rules of retail...If shopping was traditionally a slow, leisurely activity...it would now be competitive, addictive, urgent, thrilling...not just easier, but so much more fun." Alexis and Alexandra share their perspective in this dramatic story of Gilt's birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. And they take us through the darkest moments of the recession when Gilt might easily have died.

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この本の情報

書名 By Invitation Only : How We Built Gilt and Changed the Way Millions Shop
著作者等 Wilson, Alexandra Wilkis
Maybank, Alexis
書名別名 How We Built Gilt and Changed the Way Millions Shop
出版元 Penguin Putnam Inc.
刊行年月 2013.09.26
ページ数 288p
大きさ H213 x W141
ISBN 9781591846260
言語 英語
出版国 アメリカ合衆国
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