Robert E. Baker, Craig Esherick
This book provides foundational knowledge of sport management to help readers prepare for advanced study or a career in the industry. Written by an author team with experience in both the academic world and sport industry, "Fundamentals of Sport Management" combines introductory concepts with practical information in sport management. The text begins with a discussion of the origins and development of the field, professional associations, essential components of professional preparation, and potential paths to employment. It covers everything from managerial principles and sport policy to marketing, economics and ethics in sport. By presenting an overview of the areas involved in sport management, the text allows readers to focus their efforts to prepare for further study, research and career opportunities. This text is part of Human Kinetics' "Fundamentals of Sport and Exercise Science" series. Welcome to the exciting world of sport management.