Marketing innovations for sustainable destinations

editors, Alan Fyall ... [et al.]

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.

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  • Introduction
  • Advertising and Word of Mouth in Tourism, a Simulation Study
  • Infosource Scale: a Measure to Assess External Tourism Information Sources' Importance
  • European Tourist Destinations in Internet Search Engines: a Comparison
  • Rejuvenating Touristic Consumption
  • The Role of Emotions in Consumer Decision Making for Budget City Breaks
  • Tourist Decision Strategies in a Multi-Level Perspective
  • Push Motivations for Tourism Mountain Destinations
  • Perceived Authenticity of Cultural Heritage Sites: Towards an Integrative Conceptual Model
  • Assessing Mainland Chinese Tourists' Satisfaction with Hong Kong using the Tourist Satisfaction Index
  • Angry or Regretful? The Effect of Dissatisfaction on Tourists' Negative Word of Mouth and Exit
  • The Concept of Travel Horizon Revisited: Toward More Relevance of Past Travel Experience
  • Assessing the International Image of an Urban Destination: the Case of Milan
  • A Study of Non-visitors:Which Image Do They Hold of Destinations Not Visited?
  • Effect of Controllable and Non-controllable Sources of Information on the Image of Turkey
  • 'We'll All Go Down Together': the Marketing Response of Australia's Outback Destination to Recent Declines in Performance
  • The Prospects and Challenges of Positioning Ghana as a Preferred African-American Tourist Destination
  • Sports Tourism and Motorsports - an Exploration
  • Marketing and Managing Nation Branding during Prolonged Crisis: the Case of Israel
  • Is the Strategy of Becoming the Las Vegas of Asia Working for Macau? A Co-branding Perspective
  • Towards a Tourism Brand Personality Taxonomy: A Survey of Practices
  • The Role of Brands in Dialectical Relationships between Destination and Tourist Products
  • The Power of Loose Ties - Networking for Market Diversification in Remote Australia
  • From Marketing to Market Practices: Assembling the Ruin Bars of Budapest
  • Determinants of Hotel Performance: Continental or Worldwide Style?
  • An Investigation into the Relationship between Marketability of a Destination and the Long-Term Survival of Hawkers
  • Index

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書名 Marketing innovations for sustainable destinations
著作者等 Fyall, Alan
Andreu, Luisa
Kozak, Metin
出版元 Goodfellow
刊行年月 c2009
ページ数 xi, 334 p.
大きさ 25 cm
ISBN 9781906884055
NCID BB07073171
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言語 英語
出版国 イギリス