Building social business : the new kind of capitalism that serves humanity's most pressing needs

Muhammad Yunus with Karl Weber

Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.

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この本の情報

書名 Building social business : the new kind of capitalism that serves humanity's most pressing needs
著作者等 Weber, Karl
Yunus, Muhammad
出版元 PublicAffairs
刊行年月 2011
ページ数 xxv, 226 p.
大きさ 21 cm
ISBN 9781586489564
NCID BB07007905
※クリックでCiNii Booksを表示
言語 英語
出版国 アメリカ合衆国
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