Alliteration is all around us. From lovers of tongue-twisters to the work of political speech-writers, many make use of the trick of beginning words with the same sounds. * What effect does alliteration have? * What history does it have? * What are the terms we might best use to describe it? * And when might people wish to avoid it? This book gathers together an international group of specialists to answer these and other questions using examples drawn from their own research which fall in four continents and in a variety of periods over the last thousand years. Here you will find information on the names of Swedish people and English fields, poetry in Somali and in British Sign Language, and in what way Obama's Inaugural Address can be said to be 'average'.