A study on vegetable marketing strategies and purchasing bahavior in Taiwan

[目次]

  • CONTENTS
  • Chapter1 Introduction / p1
  • 1-1 Problem Analysis / p1
  • 1-2 Purposes / p1
  • 1-3 Scope of Survey and Source of Information / p2
  • 1-4 Methods of Research / p2
  • 1-5 Limitations / p3
  • Chapter2 The Demand Characteristic for Agricultural Products(Vegetables) / p6
  • 2-1 The Role of Agricultural Products in National Economy / p6
  • 2-2 The Demand Tendency of Foodstuffs / p6
  • 2-3 The Characteristics of Recent Vegetable Consumption / p8
  • 2-4 The Vegetable Situation in Various Countries of the World / p14
  • 2-5 Short Conclusion / p16
  • Chapter3 Theoretical Marketing System, Marketing Strategies and Consumer Behavior / p18
  • 3-1 Marketing System / p18
  • 3-2 Marketing Strategies / p23
  • 3-3 Consumer Behavior / p25
  • 3-4 Short Conclusion / p30
  • Chapter4 Vegetable Production and Consumption in Taiwan / p33
  • 4-1 Vegetable Production in Taiwan / p33
  • 4-2 Demand of Vegetables in Taiwan / p46
  • 4-3 Short Conclusion / p51
  • Chapter5 The Marketing Channel for Vegetables in Taiwan / p54
  • 5-1 The Structure of Distribution / p54
  • 5-2 Farmers' Association(FA)Manages Vegetables Cooperative Marketing / p58
  • 5-3 The Wholesale Market - The Taipei Agricultural Products Marketing Corporation (TAPMC) / p64
  • 5-4 Retailers / p76
  • 5-5 Supermarkets / p77
  • 5-6 Short Conclusion / p79
  • Chapter6 The Strategies of Vegetable Prices in Taiwan / p81
  • 6-1 The Demand,Supply and Prices of Agricultural Products / p81
  • 6-2 Time Fluctuation in the Agricultural Products / p82
  • 6-3 The Analysis of Time-Series Data,Coefficient of Correlation and the Prices of Different Levels in Marketing Channel / p84
  • 6-4 Factors That Influence the Prices of Vegetables / p90
  • 6-5 The Policy of Stabilization of Vegetable Prices in Taiwan / p92
  • 6-6 Short Conclusion / p101
  • Chapter7 The Analysis of The Marketing and Production Costs of the Vegetables in Taiwan / p103
  • 7-1 Vegetable Weight Loss and Decay Affect the Marketing Cost / p103
  • 7-2 Graded Packaging of Vegetables / p107
  • 7-3 The Analysis of Vegetable Cooperative Marketing Cost / p107
  • 7-4 The Analysis of the Marketing Costs of Sellers at Different Stages / p114
  • 7-5 The Ratios of the Marketing Costs of Six Kinds of Vegetables from Different Areas to the Retail Price / p121
  • 7-6 The Comparison of Two Kinds of Vegetables' Marketing Costs and Retail Prices at Different Times / p125
  • 7-7 The Analysis of Vegetable Loss During the Process of Marketing / p128
  • 7-8 The Production Cost of Cabbage and Farmers' Revenue / p133
  • 7-9 Recommendations / p136
  • 7-10 Short Conclusion / p138
  • Chapter8 Sales Promotion of Vegetables in Taiwan / p141
  • 8-1 The Meaning of "Sales Promotion" and "Agricultural Extension" / p141
  • 8-2 The Difference Between "Sales Promotion" and "Agricultural Extension" / p143
  • 8-3 How to Make Sales Promotion of Vegetables in Taiwan / p144
  • 8-4 Short Conclusion / p148
  • Chapter9 Experimental Research - Questionnaire Data Analysis / p151
  • 9-1 Analysis of the Questionnaires Filled Out by Producers / p151
  • 9-2 Analysis of Questionnaires Filled Out by Wholesalers / p161
  • ーー9-3 Fruit-Vegetable Markets / p165
  • 9-4 Analysis of Questionnaires Filled Out by Retailers / p167
  • 9-5 Analysis of the Questionnaires Filled Out by Consumers / p176
  • 9-6 Short Conclusion From This Survey / p184
  • Chapter10 The Import and Export of Taiwanese Vegetables - General Situation, Review and Discussion / p187
  • 10-1 The General Situation of the Export of Taiwanese Vegetables / p187
  • 10-2 The Import of Vegetables to Taiwan / p198
  • 10-3 The Reasons and Strategies for International Trade Structure Change of Vegetables in Taiwan / p199
  • 10-4 Short Conclusion and Suggestions / p202
  • Chapter11 The Marketing of Taiwan Vegetables Compared to That of Japan / p206
  • 11-1 Vegetable Production in Japan and Taiwan / p206
  • 11-2 Production Cost and Marketing Cost in Japan and in Taiwan / p208
  • 11-3 Marketing Channels in Japan and Taiwan / p217
  • 11-4 Stabilization of Vegetable Prices / p241
  • 11-5 Short Conclusion / p245
  • Chapter12 Improvement of Marketing Strategy for Vegetables in Taiwan / p250
  • 12-1 The Product Strategies / p250
  • 12-2 The Strategies for Marketing Channel / p252
  • 12-3 The Strategies of Sales Promotion / p256
  • 12-4 Pricing Strategies / p257
  • 12-5 Improvement of the Vegetable Marketing Strategies in Taiwan Under the Free,Internationalized Economic Situation / p260
  • 12-6 Short Conclusion / p263
  • Chapter13 Conclusion and Suggestion / p267
  • 13-1 Conclusion / p267
  • 13-2 Suggestion / p272
  • Questionnaire / p275
  • (A)Producer / p275
  • (B)Wholesaler / p280
  • (C)Retailer / p284
  • (D)Consumer / p287
  • Bibliography / p291
  • (A)In Chinese / p291
  • (B)In Japanese / p299
  • (C)In English / p302
  • Summary Dissertation in Japanese / p304

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この本の情報

書名 A study on vegetable marketing strategies and purchasing bahavior in Taiwan
著作者等 張 信雄
書名別名 台湾における野菜の流通戦略と購買行動に関する研究
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